1. Home
2. Council and democracy
3. How your council works for you
4. Communications
5. Luton Council style guide

Luton Council style guide

Why this style guide matters

Most large organisations and councils have their own house style. Keeping to a consistent style of writing makes sure everything we write:

• is accurate
• is easy to read and understand
• is punctuated consistently and correctly
• describes things (such as departments and roles) in the same way
• uses the same style for things such as numbers and dates
• avoids common mistakes

This guide shows how you should write and present information from the council. It:

• improves readability and accessibility for all
• is based on good practice and plain English
• is backed up with evidence and research from GOV.UK

Everything we write should follow this guide

This means both online AND in print. Having a clear and consistent style indicates that all our publications come from one organisation and helps to improve the public’s perception of us. You can read more about why style and tone of voice matters here.

If you have any questions about the content of this style guide, or any other aspects of how to prepare and present written information, our Communications and Marketing team (details below) will be happy to provide help and guidance.