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Luton Borough Council

Capital letters

 

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Capital letters make reading more difficult and should only be used when necessary.
 
Do not use block capitals. EXTENSIVE RESEARCH HAS PROVED THAT TEXT WRITTEN ALL UPPER CASE (BLOCK CAPITALS) IS HARDER TO READ.
 
Always use lower case unless this guide indicates otherwise. Some common situations that cause confusion are made clear below.

When to use capital letters

When using the council’s full title, or when naming specific departments, committees, divisions, offices or giving an individual’s job title in full, for example:
  • proper names – Luton Town Hall, Trevor Holden
  • proper names of organisations – Luton Council, Citizens Advice Bureau
  • full job titles in conjunction with postholder - John Smith, Refuse Collection Operative
  • place names – High Town, Lewsey, Bury Park
  • months, days and special days – June, Monday, Christmas Day
  • languages and nationalities – English, Indian, Chinese, Italian
  • using directorate names in full – Place and Infrastructure
  • council services – only when used in full, for example Communications and Marketing
  • committee names – established groups have initial capitals, for example, Overview and Scrutiny Committee, but lower case when talking about scrutiny committees in general
When writing about specific projects and schemes, partner organisations, outside bodies or government departments, such as:
  • Building Schools for the Future, Luton Excellence
  • Citizens’ Advice Bureau, Active Luton, Luton Culture
  • Farley Junior School, Luton Central Library, Stockwood Park Museum
  • Department for Children, Schools and Families
  • for titles that go before the name, such as President Trump (but Mr Trump is the president of the United States…)
  • for abbreviations and acronyms (eg NHS)
  • to start a sentence
  • for names of buildings, streets, areas and deities eg God, but he, him etc rather than He, Him

When not to use capital letters:

  • for the word council - unless part of a full title, for example Luton Council
  • for the word government – never ‘Government’ unless part of a specific name, for example Local Government Association
  • portfolio holder – when referring to councillors’ roles
  • for words like ‘county’, ‘district’ and ‘region’ unless they start a sentence
  • words like ‘county’, ‘district’ and ‘region’ unless they start a sentence
  • when referring generally to jobs or positions, for example, managers, officers, members, councillors, refuse collectors, librarians, social workers, headteachers
  • when referring generally to local authorities, borough councils, district councils, parish councils, town councils, health authorities, police authorities
  • for general terms – leisure centres, libraries, councils, charities
  • for the seasons of the year – spring, summer, autumn, winter
  • for points of the compass eg in the north / southwest of Luton /north-east England / the northeast – unless they are part of a proper name such as South Ward
  • for common digital words such as website, email and intranet
  • for nouns that are not proper names
  • for subject headings (apart from the first word)

Download a copy of our style guide

© 2022 Luton Council, Town Hall, Luton LU1 2BQ