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Luton Borough Council

e-Luton advertising


A prime opportunity to increase awareness and generate sales through advertising in the council’s digital newsletter, e-Luton.

Distributed fortnightly, e-Luton is sent directly to the inbox of over 33,000 subscribers. As residents have subscribed, this means our readers are highly engaged, which is reflected in above average open rates.


  • highly targeted, directly reaching over 33,000 subscribers
  • exclusivity, with only one commercial advertiser per edition
  • cost effective opportunity to generate quality leads
  • trackable results, with data on click through and open rates
  • opportunity to access audiences you may not have on your own mailing lists
  • opportunity to run a promotion to monitor take up


Advertisements appear as a content block, providing maximum flexibility and the opportunity to link directly to your own website.

Each advert includes:

  • your header, which can be up to 35 characters
  • an image, 600px (w) x 400px (h) (JPG, PNG or GIF format)
  • up to 180 characters of copy
  • your call to action (up to 30 characters)

e-Luton is sent out fortnightly on a Thursday or Friday and the deadline for content is the Friday before.

Advertising rates

  • commercial: £300 + VAT per edition
  • community groups/charities/public sector: £150 + VAT per edition

For further details or to request a media pack please contact the Sponsorship and Advertising team on the details below.

To advertise in e-Luton, please complete our Book Luton Council advertising form.

Book Luton Council advertising form

Sign up

We would like to send you updates on future advertising and sponsorship opportunities. Please click the below link to opt in and give your consent for us to send updates on advertising and sponsorship opportunities in Luton. If you choose to, you'll be able to unsubscribe or update your preferences at any time.

Sign up to receive advertising and sponsorship updates

View previous issues of our e-luton digital newsletter.

Contact info
Advertising and Sponsorship
Luton Council, Town Hall, George Street, Luton, Bedfordshire, LU1 2BQ
Tel: 01582 547626/01582 547325 or 07729637327

[email protected]


© 2024 Luton Council, Town Hall, Luton LU1 2BQ